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Social Media Marketing Funnel: From Content to Leads

4 min read

Most brands post without a path to conversion. A funnel fixes that: attract, build trust, then guide to one action.

A simple funnel that works

  • Top of funnel: educational + relatable content
  • Middle: proof (case studies, testimonials, behind the scenes)
  • Bottom: direct offer posts with a clear CTA (WhatsApp / form)

If you want leads, make it obvious what to do next. Add a consistent CTA and link your content to a specific service page.

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